The latest buzz in audio these days is Podcasts. Podcasting is simply the ability to deliver any kind of audio content to a PC, an iPod or any other MP3 player on a regular basis. Using an RSS (Real Simple Syndication) program, listeners can have the audio clips automatically uploaded to their MP3 device. Podcasting is essentially creating an Internet radio program based upon niche content where the listener gets to choose their programs (blogs), have those programs loaded on to their MP3 player and listen to them wherever and whenever they choose. We live in an On-Demand world and the ability to listen to what we want, when we want it will cause an explosion for Podcasting.

• Attract new members
• Expand your education outreach
• Get your marketing message out
• Generate revenue from advertising
• Create excitement around your meetings and events
• Stimulate discussions around key topics
• Provide educational updates throughout the year

Contract with Digitell, Inc. and you can start podcasting in just 30 days. Podcasting is a way for associations to disseminate educational content and information to the specific audience they are trying to reach. Podcasts can be designed for members, for potential members, for meeting attendees, for students in your industry, for new graduates in the field or for consumers to create awareness. Digitell, Inc. will create your podcast to be anywhere from 15 to 30 minutes and can release your podcast on a weekly, bi-weekly, or monthly schedule. Content can be provided by the association from prior meetings or can be contracted through Digitell to handle future recordings to insure the highest quality.

Podcasting, like a radio broadcast, provides an opportunity to wrap promotional information or advertising clips around the audio. Those clips can be information from the association or they can be advertising from sponsors or both. Digitell Inc. uses professional broadcasters to add life and atmosphere to the Podcast that improves the educational experience and keeps the listener anxiously waiting for the next Podcast. Associations can purchase the podcast from Digitell at wholesale and generate profits through advertising sales or Digitell will produce the podcasts for free and contract with advertisers directly.

It's true that anyone can create a Podcast, but there is more to making your Podcast successful than just creating it. Digitell's 20 years experience in the audio business and strong relationships with leading audio distribution companies will insure that your Podcast will be of the highest professional quality and made available to the widest potential audience of listeners from professionals to consumers. Most associations trying to podcast on their own may quickly become overwhelmed with the task of having to produce a podcast every week. Let Digitell create a worry free environment for your association. We handle all aspects of the podcast from planning to creation to production to marketing. All you have to do is enjoy the benefits.